πŸ€³πŸ‘πŸ‘„πŸ‘πŸ€³ Join us October 5th at The Hmm ON the Creator Economy at the Youseum in Amsterdam ✌(-β€Ώ-)✌

The Hmm is an inclusive platform for internet cultures. Through events, online editorials, expert advice, and educational programs, we reflect on people’s online behavior, the latest internet trends, the mechanisms behind Big Tech companies and their impact on society.

Dossier 12: The Creator Economy

Over the past years the ways you can make money as a creator on social media have grown and broadened considerably. Not only the creators themselves, but plenty of other parties are involved in these financial systems that have emerged around online content. In this dossier we explore the creator economy by looking at different actors in it. Eva van Boxtel looks back at her short film documenting one of Europe’s fist selfie museums. Sjef van Beers interviews the Dutch Media Authority about the recently updated Media Act, and goes behind the scenes of the Dutch influencer world with Cesar Majorana. Jak Ritger constructed a series of different models that define the economy of digital culture. And Guus Hoeberechts describes the preparation and outcome of an online workshop on the branded Instagram posts of Kim Kardashian.

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