The Hmm is a platform for internet cultures, founded by Evelyn Austin and Lilian Stolk in 2016. We’re based in Amsterdam and there are plenty of ways to get involved. Do you want to share your fascination with the internet during one of our events? Do you want to become our Instagram Story reporter? Or do you want to volunteer for us? Get in touch via:

Visiting address:
NDSMplein 127
1033 WB Amsterdam

Join our Telegram channel to stay informed of viral phenomena or subscribe for our monthly editorial newsletter to receive our research in your personal mailbox.


Lilian Stolk – General director

Margarita Osipian – Programmer and editor

Laurence Scherz – PR and communication

Marco Wessel – Technician


Angelique Spaninks
Ernst van der Hoeven
Sabrina Simons


Our 2020 program is kindly supported by the Creative Industry Fund, Amsterdams Fonds voor de Kunsten and VSB Fonds.


Concept & design: Anja Groten
Development: Heerko van der Kooij
Font: Impact Nieuw by designer Jungmyung Lee

Your data and privacy

To improve our website, we analyse the behaviour of website visitors by using a Matomo plugin. Matomo is an open source web analytics platform. This data is stored on our own server and not shared with other parties. We have disabled cookies in the tracking settings, which means we won’t be following you around on the internet. 

What data do we collect and receive? When you visit our site, we will store: the website from which you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymised IP address, information from the device (device type, operating system, screen resolution, language, country you are located in, and web browser type) you used during your visit, and more.

You may choose to prevent this website from aggregating and analyzing the actions you take here. Doing so will protect your privacy, but will also prevent the owner from learning from your actions and creating a better experience for you and other users.

We use the open source email tool phpList to manage our newsletter. phpList collects the following data: your e-mail address and the date you subscribed. We save this data until you unsubscribe. Our newsletters do not include trackers and you can sign off at any time by clicking on the unsubscribe link in the e-mails you receive. Your e-mail address is stored on servers hosted by Greenhost and located in the Netherlands. We will not share your e-mail address with anyone unless we’re required to by law enforcement.

Thanks to the General Data Protection Regulation you have the right to for instance request access to your data, amend it and sometimes even have it deleted. Visit the website of your local data protection authority for more info. In The Netherlands that would be the Autoriteit Persoonsgegevens.