The Gerrit Rietveld Academy’s annual physical open day is a circus of sorts. On all floors there is work, or work in progress, on display. Students do performances and unexpected happenings. And coordinators are available for practical questions. We helped the Amsterdam art academy translate this structured chaos into an online space.


Inspirational session: How to go hybrid

During the pandemic, many cultural programmes were streamed by simply putting a camera in the room. As a result, they became like television broadcasts. In livestreamed (cultural) programmes, the use … Read More



Being online stimulates many senses, except for our sense of smell. Together with artist Cesar Majorana and The Hmm community, we created Hmmosphere, a scent that encapsulates the smell of our internet. So how … Read More