The Hmm’s Data Centre Field Trip – Files & Links

🚌 Please fill in our survey 👾 The Hmm @ REBOOT 🗞️ Subscribe to our email newsletter   🤳 Follow us on Instagram 💬 Join our Discord server  📬 SubscribeRead More

Generative Pre-trained Transforming life and work

What can we do with ChatGPT? The internet seems flooded with possibilities. We asked a few (anonymous) users how they have benefitted from this latest digital tool.… Read More

AI and the Changing Landscape of Work

In this interview with Babusi Nyoni we talk about how AI is changing the landscape of labour. … Read More

Machine anxiety, Tabis and why I should close TikTok (but don’t)

Mariana Fernández Mora reflects on her relationship to technology, co-writing her thesis with AI, and surviving and thriving in a machine-saturated world.… Read More

About Mariana: Mariana Fernandez is an artist, writer, researcher, feminist and the current editor and communications person at ARIAS. Her practice intersects the fields of performance, linguistics, and technology. She is fascinated by fictional archives, piles of stuff, hedges, memes, guinea pigs, and PowerPoints. In her book “Dear Machines”, she explores the potential of natural language processors as companions and co-writers, wondering about authorship, notions of digital kinship, and her own relationship to machines. Currently, she is focused on researching A.I., language and our intimate and sometimes problematic relationship with technology. She is part of the Sandberg A.I. research group, Visual Methodologies at the HvA, founder of the feminist research collective “COVEN”, and she leads the A.I. thematic line at ARIAS Amsterdam. In her spare time, she plots revolutions, plays tennis, and makes critical commentary about reality tv, which she loves.

A Blacker Box

In this image contribution, Matthew C. Wilson uses images produced by Midjourney to take us into the realm of bio-engineering, ‘generative’ AI, and the quiet transformation of biological life. … Read More

Matthew C. Wilson is an American filmmaker and artist based in the Netherlands. In his videos, sculptures, and installations viewers meet a range of agents — human, non-human, and inter-subjective — entangled with natural processes and shape-shifting historical forces. His projects utilize research-oriented, site-specific, and methodologically eclectic approaches to track the inertia of modernity through contemporary ecological crises and into speculative futures. Wilson holds an MFA in Visual Arts from Columbia University. He has been a participant in the Whitney Independent Study Program and numerous residencies including Skowhegan, Jan van Eyck Academie, and Tabakalera Artistic Research Residency, among others. His moving image work has been screened on as well as at IFFR – International Film Festival Rotterdam, the Eye Filmmuseum in Amsterdam, and HKW – Haus der Kulturen der Welt in Berlin. Wilson’s most recent exhibitions include Galeria SKALA in Poznań, PL (solo) and Walk&Talk Festival of Art in São Miguel, Açores, PT.

“What the fuck is happening?” An interview with Nadia Piet on our current state of AI

In this interview with Nadia Piet, founder of AIxDesign, we explore the intersection of AI and design, try to untangle what is going on with AI today, and discuss the AI worlds that we want to see brought into being. … Read More

Nadia Piet is an independent designer, researcher, organizer, and cultural producer with a focus on AI/ML, data, tech, digital culture and creativity. She’s the founder of AIxDESIGN a community of practitioners & living lab for beyond-corporate AI, holds an MA in Data-Driven Design, and explores playful & purposeful tech through freelance projects and self-initiated experiments. Over the past 10 years, she’s worked as Head of Creative Technology at DEPT a global digital agency, design researcher for emerging technologies at Bit, and across roles and continents with organisations such as Hyper Island, Pi Campus, Forbes, UN, AWWWARDS, DECODED, MOBGEN | Accenture Interactive, Mozilla, and ICO.

In the news lately: Artificial intelligence, VR, accelerated timelines, ethical questions, have you considered taking a job as a dog walker instead?

With image- and text-generating AI tools infiltrating the cultural field, our ways of working are growing more precarious. Writer and post-conceptual artist Alina Lupu takes us on a dark and humorous doom-scroll through the latest AI news. … Read More

Alina Lupu was born and raised in Romania and works as a writer and post-conceptual artist in Amsterdam. Her works were presented, among others, at IMPAKT.NL – Utrecht, VHDG – Leeuwarden, W139 – Amsterdam, Onomatopee – Eindhoven, Hotel Maria Kapel – Hoorn, Drugo More – Rijeka, Room Rheum – Basel, European Lab – Lyon, Rosa Luxemburg Stiftung – Berlin, and Goethe Institut – Bucharest. She is a board member of Platform BK—an organisation that researches the role of art in society and advocates for a better art policy, a student of the Master Photography and Society at the Royal Academy of the Arts, the Hague, and a former member of the Art and Spatial Praxis research group at the Gerrit Rietveld Academy, Amsterdam, where she analysed the role of artists in gentrification processes. Alina’s practice was described as follows, by the jury of the Sybren Hellinga Art Prize for which she was nominated: “Alina Lupu is fighting for a fairer world in her work. She consistently examines the ways in which the conditions are set for participation in the economy, or how the economy is shaped, and who is thereby included or excluded and consequently at risk of marginalization. These are topics of great importance for workers’ determination at a time when direct transactions seem to become more accessible, but in reality also ever more elusive.”

ChatGPT is an AI creation designed to assist, educate, and engage users. Trained on a wide range of internet text, it provides information, answers questions, and engages in meaningful conversations on diverse topics. With no personal experiences or emotions, ChatGPT prioritizes privacy and ethics. It continually evolves and is available 24/7 to help with queries or engage in chat, making it a valuable digital companion for those seeking knowledge and conversation. (Disclaimer: this bio was written by ChatGPT on October 9, 2023)

This is the first time that Alina Lupu and ChatGPT have written a text together for The Hmm.

Job Opening for Communication (16 hours a week)

(Scroll down to read the vacancy in Dutch) The Hmm is a platform for internet and digital cultures. Through events, online research dossiers, and educational programmes, we reflect on people’sRead More


The metaverse is on everyone’s minds, but what kind of metaverse do we really want to bring into being? … Read More

Architectures to Host the Metaverse: An interview with Marina Otero Verzier

Margarita Osipian interviews Marina Otero Verzier about how we can reimagine the metaverse, it’s architectural underpinnings, and it’s potentialities.… Read More

Inside the Metaverse Experiments of Babusi Nyoni

Sjef van Beers interviews Babusi Nyoni about his experiments creating a decentralised metaverse. … Read More

Moving towards the metabody

An understanding of your body and its movements is vital for a connection with it. How do we move in the metaverse? … Read More

Language Processing: An AI generated glossary for the metaverse

An AI-generated glossary that unpacks all the metaverse-esque terminology in our digital vocabulary. … Read More

Instructions for The Hmm IN Gaming Spaces

We’re excited to have you joining for The Hmm IN Gaming Spaces on Wednesday. ٩(◕‿◕。)۶ During this tour we’ll explore the social impact, possibilities, and power of gaming spaces by touring differentRead More

Manual: how to create your avatar for the Metaverses Cha-Cha-Cha dance-party!

On 27 October 2022 The Hmm, affect lab and MU are organising the Metaverses Cha-Cha-Cha dance party at MU in Eindhoven and online. You’ll dance your way into a newRead More


What are the consequences of being financially dependent on creating content on social media for both the people and the content in this ecosystem? … Read More

The rules for influencers in the updated Media Act

The Dutch Media Authority explain how they implement regulations and oversee media broadcasters and providers.… Read More

Models for culture producer communities

Jak Ritger shares models that define the digital cultural economy and the production systems underpinning it. … Read More

Jak Ritger is an interdisciplinary artist, writer, and activist based in Allston, Massachusetts. Ritger’s practice uses photography to expose hidden structures underneath the built environment and systems of power shaping everyday life. Working within online art and politics collectives, Ritger uses data-visualization, drawing and essay writing to model emerging social patterns and information flows. As an organizer, he works to catalyze digitally distributed collective art and discourse projects, such as, CODEX NM Y2K20, a compendium of the first year of the Covid-19 “syndemic”, as seen through the NEW MODELS discord group. Find his published writing at Do Not Research and NEW MODELS.

Behind the scenes of the creator economy with Cesar Majorana

Cesar shares his own experience with the creator economy and how he makes money off of social media. … Read More

Audio Report: Data Centre Tour

Listen back to our experiences visiting the data centres in the Wieringermeerpolder… Read More