*Sold out* The Hmm’s Data Centre Tour

A Walk around Google and Microsoft’s Hyperscale Data Centre in the Wieringermeerpolder Data centres are a crucial part of our internet infrastructure, and yet they remain black boxes in the landscape and highly invisible structures we don't think about often enough. But how do these data centres impact the places in which they are built and the communitiesRead More

The Hmm @ REBOOT

Het Nieuwe Instituut Museumpark 25, Rotterdam, Netherlands

With The Hmm we're often looking at the latest developments and trends in internet culture. But for tonight's event we're going to take a look back at digital art and how the internet has shaped culture from the 1960s until today. The Hmm @ REBOOT brings together eight artists, designers and researchers across generations, whoRead More

Workshop: Meet Your Stochastic Sloth

IDFA Vondelpark Vondelpark 3, Amsterdam, Netherlands

A number of newspapers are currently negotiating with Open AI to license the use of their articles. Their news stories have been used for years to train services like ChatGPT, as AI tools like these need a lot of input “to learn” how to formulate language. But how does an AI chatbot actually learn? ARead More

Ask Us Anything: Hotline on AI Advice

IDFA Vondelpark Vondelpark 3, Amsterdam, Netherlands

What data is being used to train ChatGPT? Is AI really coming for your job? And how does DALL·E know how to paint? The Hmm Hotline is here, to answer all your questions, speculations, or anxieties regarding AI. Join us during our live radio show, where a panel of experts—from artists to philosophers to researchers—willRead More

The Hmm @ Extrapool

Extrapool Tweede Walstraat 5, Nijmegen, Netherlands

During this event we'll be joined by eight researchers, artists, designers, and makers who will take us through their digital worlds and their intersections and interactions with internet culture. We're excited to have philosopher of science, educator and researcher Sabine Winters helping us put together a powerful program for this night. Sabine is the founderRead More

The Hmm @ De Blokhuispoort

Join us at The Hmm @ De Blokhuispoort, an evening on what happens in different corners of the Internet, and how some users in and around the Friesland region approach the web. During this event we’ll be joined by eight artists, researchers, and makers who will take us through their online interests and practices, rangingRead More

The Hmm ON The Perfect Feed

The Hmm is celebrating liberatory internet usages, empowering users to take back their online and offline autonomies. With this in mind, we would like to ask: What do you want to see on your feed? Our social media feeds have changed quite a lot over the past 15 years. What started out as updates ofRead More

Foam x The Hmm: Photography is…reflective

What can the past tell us about photography's future? Join us Wednesday 11 September on The Hmm’s livestream platform for Photography is... reflective, the first of the Foam x The Hmm: Photography is... event series! Building on photography’s inherent reflective nature, sometimes it's worth 'looking backward to the future'—to examine our past as a wayRead More

Mommy or Foe? Mapping Momfluencers

This year, we celebrate 20 years of the influencer — with the first influencers being moms, through the highly popular ‘00s mommyblog. Thanks to the mommyblog, parenthood was able to become, and often still is, a “lively, public conversation”. For many mothers, the blogosphere became a support network. However, looking at the mom-o-sphere today, itRead More

Poetics of Prompting: A Crash Course in Speaking Machine

MU Hybrid Art House Torenallee 40-06, Eindhoven, Netherlands

Language and digital culture have always been intertwined. But with the emergence of generative artificial intelligence tools such as ChatGPT, Midjourney, and Sora, many of which are based on large language models, the digital takes on a new dimension. But what does it mean to speak the language of the tool well? And how doRead More

Motion Prompting: What if AI understands human movement better than we do?

Join our livestream here: https://live.thehmm.nl/M0ti0nMoti0n Current generative AI has us used to crafting text prompts. But what if our movements and gestures became the language we use to communicate with AI? In this event, we’re exploring a future of "Motion Prompting". What will happen when AI enters our physical world?   Motion prompting is transformingRead More

Photography is… hoarding

In 2024, an estimated 1.94 trillion photos will be taken worldwide, with 5.3 billion photos captured daily, or 61,400 per second. With approximately 14.3 trillion photos in existence, and 14 billion images shared daily on social media, it seems like we have a hoarding problem. We often forget that behind the immaterial metaphors of 'theRead More

The Hmm’s Data Centre Tour

A walk along Google and Microsoft’s hyperscale data centres in the Wieringermeerpolder. After last year's sold-out Data Centre Tour, we've decided to return to Agriport this year with an updated program. This year, we’ll be looking at the energy consumption of AI, amongst other things. Over the past year, Microsoft for example has been implementingRead More

Photography is
 text

From typing in an image search query to inadvertently helping train machine learning algorithms by 'selecting all images with traffic lights', text can be seen as the internet’s middleman. Whether it's captions underneath social media posts or textual metadata in online image archives, our relationship with images online is largely mediated through words. Machine learningRead More

Prompting Polyphonic Futures

With OpenAI launching their voice AI model that can create custom voices, and text-to-speech generators developing at hyper-speed, it seems that voice AI technologies are set to reshape how we think about the voice in our daily lives. But what does it really mean to synthesise the human voice? Or to create a ‘digital twin’Read More

Prompting Questions: Hotline for AI Advice

MU Torenallee 40-06 (Strijp S), Eindhoven, Netherlands

The Hmm's AI Advice Hotline is back! This time, in collaboration with MU Hybrid Art House. Throughout the Poetics of Prompting exhibition, visitors have been leaving their most pressing AI questions on The Hmm’s Hotline for AI Advice. Now, we’re gathering all those questions, curiosities, and concerns to spark a lively discussion. The script for theRead More

The Hmm @ No Limits! Art Castle

Sexyland World Noordwal 1, Amsterdam

Join us at The Hmm @ No Limits! Art Castle, where we’ll be joined by six artists, researchers, and makers who'll take us through their intersections and interactions with internet culture. This event is connected to Boujloud Beats: Rhythms of Plurality, the group exhibition now on view at No Limits! Art Castle, in which artistsRead More

Photography is… surreal

In our image-saturated world, where real images can win an AI image award and fake images are believed to be true, how is the photographic medium surpassing our sense of reality? And how is the medium going beyond its own 'reality', its traditional, two-dimensional forms? The final event of the series explores the variety ofRead More

e-Kondƍ remix 💅 : Digital Cleanup Day!

Ever thought about therapy for your laptop and/or smartphone? After all, they have stuff to process too! If you've been with us for a while, you've probably heard of our famous e-Kondƍ workshops, where we walk you through a digital declutter. On 15 March, Digital Cleanup Day 2025, we're opening up this opportunity to you,Read More

Circulating, distributing, smuggling: the power of the small file

Het Documentaire Paviljoen Vondelpark 3, Amsterdam, Netherlands

Dive into the potential of the small file within the context of digital culture and documentary art during this collaborative evening between The Hmm and Het Documentaire Paviljoen. What does the small file offer us in terms of the circulation, exchange, or even smuggling of information? How does working with small formats open up theRead More