Introduction: In the Beginning was the Blog
A history of momfluencing is also a history of online culture. In 2004, dooce.com, a blog about motherhood, mental health, and mundane life struggles, reached its peak at about 8.5Read More
Dossier 16: Momfluencers
Mapping Momfluencers
For this dossier, The Hmm took on its role of digital anthropologist, hybridly mapping the phenomenon of Momfluencers. We took this on through digital research and a physical community mapRead More
A Mother. An Influencer.
In China, a unique community has emerged: a group of mothers and grandmothers who have turned to livestreaming in search of financial independence and/or personal fulfillment. This project, set inRead More