11 December, 19:00 CET
Celebrating 10 Years of The Hmm + Book Launch

Earlier this year, the internet was briefly filled with the hope that 2026 might become the new 2016. In quasi-historical fashion, users resurfaced early Instagram filters and interfaces, Tumblr-motivational quotes, old memes, and other fragments of a supposedly simpler internet. Collectively, it became a meditation on how social media used to be better, or at least how much better. Though users elied on a more generalised nostalgia to resurrect the aesthetic of the time, they were, in a sense, correct. The internet really did feel different. 2016 was the year th algorithmic and with it our relationship with social media fundamentally changed.
Serendipitously, The Hmm was also born ten years ago, in 2016. Since then, we have tried to trace, interrogate and intervene in the forces shaping our online lives, including the algorithmic feed itself. To celebrate this legacy, we are throwing a festive evening at W139 in Amsterdam, filled with performances, workshops, drinks and more.
The evening will also mark the launch of Suggested For You: Reflecting on a Decade in the Feed. Part celebration, part reflection, the book looks back at the algorithmic feed and the decade of internet culture that has unfolded around it. Featuring from Ruba Al-Sweel, Evelyn Austin, Jak Ritger, Soyun Park and Leo Scarin, Nora Tafeche, Neema Githere, Alex Quicho, Constant Dullaart, Mamali Shafahi and Ali Eslami, Danielle Brathwaite-Shirley, K Allado McDowell and Aidan Walker, the publication brings together a range of perspectives on how the algorithmic feed has come to shape life online.
will be available to purchase at the event.
Speakers, workshops and performances to be announced.
📅 Date: Friday 11 December 2026
🕗 Times: 19.00 – 22.00 CET
📍 Location: W139, Warmoesstraat 139, 1012 JB Amsterdam
🎟 Tickets: Free, but please register!
🕗 Times: 19.00 – 22.00 CET
📍 Location: W139, Warmoesstraat 139, 1012 JB Amsterdam
🎟 Tickets: Free, but please register!
This programme is kindly supported by the Amsterdams Fonds voor de Kunsten and Het Cultuurfonds. Suggested For You is supported by Mondriaanfonds.




























































































